Your best healthcare
solution provider in Sri Lanka
Established in the year of 2015, Axero is a pharmaceuticals, probiotic & nutraceutical product distribution company in Sri Lanka. With a team of highly trained professionals and representatives we cover over 1,500 pharmacies, key hospitals and modern trade outlets.
Each team member is backed up with numerous years of experience in international, regional and local business strategies. Primarily in the pharmaceutical sector, and further specialization in nutraceuticals, new product launches, “turnaround” strategies, registration and logistics formalities, which were acquired mostly in complex environments.
Our unique business model is based on the following fundamental strategic steps
- We work closely with our current and prospective suppliers in order to identify the real needs of the Sri Lankan market and possible opportunities in pharmaceutical, diagnostics, veterinary & OTC markets.
- We outsource, in-license or develop the products under our brand to suit the market profiles
- We guide and assist our principals all the way from registration to launching of selected brands.
Regulatory & Product Registration
All pharmaceuticals, drugs and devices needs to be registered with the National Medicines Regulatory Authority (NMRA) of the Ministry of Health of Sri Lanka. The first step is to submit a profile of the manufacturer for evaluation Upon approval of the manufacturer, individual drug /device dossiers can be submitted. We never fall short of full compliance with the regulatory rules and guidelines of the NMRA of Sri Lanka.
To protect the health of the nation and the businesses of our principals, we employ an expert regulatory team to oversee all NMRA product registrations in a strictly ethical manner.
Marketing & Brand Building
Brand building is a core strength of ours and we follow a few models in handling brand marketing, outsourced products under Axero’s own brands principals own brands under Axero’s marketing /promotion strategies principals own brands under their ownership by adopting their global marketing strategies /promotion strategies under each of these models Axero will facilitate the brands to reach their goals through a well experienced marketing team and to establish a loyal customer base
Supply Chain Management & Warehousing
Imports & Clearing:
To gain general success in clearing our shipments within three business days, we’ve combined our decades of industry experience with a number of efficient initiatives. We implement finely tuned operations with continuous follow up on pre-shipment documentation and procedures, and have adopted proactive measures to fast track the clearing of goods.
Storage and Warehousing:
To keep our distribution services timely and effective, our warehouse has been strategically located in a Colombo suburb with the necessary regulatory approvals to store pharmaceuticals
Sales & Distribution
Axero’s distribution network will reach over 1500 pharmacies, chemists and hospitals throughout Sri Lanka.
We distribute through 3 separate channels –
Direct distribution using company representatives and company vehicles. Co-Distribution using company representatives with 3rd party vehicles . Sub distribution using 3rd party staff and vehicles to reach our customers.
- Direct Distribution: Colombo Chemists & Hospitals State Institutions Modern Trade
- Co-Distribution:Colombo suburbs, Galle – Matara – Hambanthota – Ratnapura – Kandy – Kurunegala-Gampaha – Puttlam – Anuradhapura & Trincomalee
- Sub-Distribution: Jaffna – Vavunia – Ampara – Monaragala – Batticaloa- Up Country
Sri Lanka provides care to all its citizens and procures over 1100 pharmaceutical items and 3000 medical devices trough it’s procurement arms – The State Pharmaceuticals Corporation (SPC) and the Medical Supplies Division (MSD) Axero will follow-up and inform principals of the upcoming tenders with data from the Tender System which processes data of past tenders, tender readings and awards.
Based on these Axero will advise on pricing strategies to be adopted. Suppliers to Govt need go through a pre-qualification process at SPC Drugs & Devices needs to be registered with the National Regulatory Authority (NMRA) of the Ministry of Health of Sri Lanka Tender documents sent by the principals will be submitted to the SPC/MSD and will be followed up with the relevant authorities at MOH and SPC.